CONNECTING BRANDS WITH CONSUMERS AND THE POWER OF STORYTELLING
The Stan Smith ft. Fetty Wap
With a new member joining the group, the four teams are tasked with redesigning the legendary Adidas Stan Smith for rapper Fetty Wap. They also collaborate with YouTube star Jesse Wellens to create a personalized hip-hop video to represent their kicks.
Eddie Huang: The Sleaker
"Fresh Off The Boat" author, restaurateur and sneakerhead, Eddie Huang, pays Pensole a visit. Each team has the grueling task of combining multiple sneakers into one shoe, using Eddie as their muse. The Hype comes up with an "outside-the-box" creation and must convince the judges they have the freshest kicks of the week.
Jamie Chung: The Future of Footwear
With actress Jamie Chung as their celebrity inspiration, the teams must create a futuristic running shoe using a special high-tech 4D outsole. Meanwhile, one designer struggles emotionally to deal with a family issue.
Season Finale Part 2: Welcome to Adidas
In the season finale, the teams make final changes on their signature James Harden shoes, and produce a sneaker commercial to represent their designs. At presentation, one of the world's best slam dunkers shows off the teams' kicks. The winning team is chosen and then it's off to Las Vegas to personally deliver their shoe to James Harden.
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James Harden's Next NBA Signature Shoe Marketing Plan
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- Add your content here once ready. You are free to edit or replace this using your own content depending on the kind of business that you want for your website. If your content is long enough, don't hesitate to ask help to the suitably assigned department
